When you’re trying to attract great talent, first impressions matter. A career page that’s clunky, outdated, or off-brand can turn away the very people you’re trying to hire.

For small businesses especially, you might think a sleek, branded careers page is out of reach—something only big companies with huge HR budgets can afford.

But the truth is, it’s never been easier to create a beautiful, modern career page that matches your company’s style and values.

Why Career Pages Matter for Small Businesses

✅ They’re often the first touchpoint for candidates – a reflection of your company culture.

✅ A beautiful, intuitive page builds trust and sets you apart.

✅ Even if you’re a small team, you can still look professional (and compete with bigger brands).

3 Career page examples

Here’s a look at 3 of the most well-designed career pages out there—plus what small businesses can learn from each one.

 1 - Surfer SEO

Well made, cool desgin and laser-focused on culture.

✅ What works:

• Bold statements about their mission

• Human photo collages showing real teams

• Clear expectations showing benefits and hiring process

  
  

2 - Sid Marketing

Clean, simple but still strong employer brand.

✅ What works:

• Artistic photos of the team showing real people

• Minimalistic design and "to the point" copy

  
  

3 - Linnear

Linear’s careers page is immediately striking thanks to its beautiful, photographic visuals. Each image feels intentional and authentic—no cheesy stock photos here. Instead, you see real moments: team members collaborating, relaxed workspace vibes, and even candid details that make the culture feel approachable and genuine. "Help us craft high-quality tools" gives a clear indication of the mission of the company.

✅ Why It Works:

• Feels like a real window into the team, not just a polished marketing page

• Clear, concise copy that matches the minimalist, focused feel of the brand

• A sense of authenticity that’s hard to fake—candidates can instantly tell this is a company that lives its values

What Is Employer Branding?

When people think about hiring, they usually think about job boards, resumes, and interviews. But there’s a powerful piece of the puzzle that many small businesses overlook: employer branding.

Employer branding is about how your company is perceived by potential (and current) employees. It’s the story you tell about what it’s like to work at your company—your culture, your mission, and the values that set you apart.

For small businesses, this might sound like “big company marketing,” but it’s not. It’s simply about showing people why your team is a great place to work.

What Is an Employer Branding Strategy Good For?

An employer branding strategy is a clear plan for how you’ll communicate and strengthen that perception—through your careers page, your social posts, even how you write your job descriptions.

✅ Attract better candidates – stand out from other small businesses competing for the same talent.

✅ Build trust – when candidates see consistent, authentic messaging, they’re more likely to believe in your mission.

✅ Save time – when your employer brand is clear, the people who apply already understand what you’re about.

Key takeaway

A well-designed career page is the first—and sometimes the only—place people see your employer brand in action. If you’re ready to put your best foot forward and show candidates why they should join your team, you’re already thinking like a pro.

If these career pages inspired you, don’t stop there! With [Hirefly], you can create a sleek, branded careers page in minutes—no coding, no designers, no stress.

✅ Start your 30-day free trial today

✅ Show off your company culture

✅ Stand out from the crowd